We’re more than milk - you’ve ‘herd’ it but what does it actually mean?
5 years ago we started a brand called Gippsland Jersey, with one simple mission to ‘pay farmers a fair price for their milk’ & we did it.
Off the back of the Australian Dairy crisis, Gippsland Jersey was born to facilitate and change the dairy industry but also to bring dairy back to the locals.
For those of you who do not remember, the ‘dairy crisis’ of 2016 halved and even quartered the price of milk. $2 was the new market price and this meant that many farmers were immediately thrown into debt. Throw in a few seasons of drought and a decrease in prices left farmers in the lurch.
It was from a moment of adversity, Co-Founders Steve & Sallie saw an opportunity to change the face of the dairy industry. To regain control of the market price of dairy and to help farmers rebuild their careers.
Because we pay our farmers a fair price for their milk, we can are proud to be able to produce high-quality milk from happy farmers and even happier cows. The Australian way is to love thy neighbour, and together Sallie & Steve crowdfunded their way into history.
Today the brand has grown to over 700 stockists across Victoria and we’re slowly moving into NSW.
We stand for three key pillars that underpin everything that we do as a brand:
1) A fair price for farmers so they are not only valued but able to grow their businesses.
2) Smashing the stigma of mental health and helping those in need especially in rural Victoria.
3) Kindness - in a world where we could all do with a little kindness to one another.
And if you were still wondering… That’s why we’re MORE THAN MILK.
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